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'); }(); home nav Oracle Close Search Search Products Resources Support Events View Accounts Sign In Back Oracle Account Sign-In Create an Account Help Sign Out Cloud Account Sign in to Cloud Sign Up for Cloud Free Tier No results found Your search did not match any results. We suggest you try the following to help find what you’re looking for: Check the spelling of your keyword search. Use synonyms for the keyword you typed, for example, try “application” instead of “software.” Try one of the popular searches shown below. Start a new search. Trending Questions Close Applications Customer Experience Marketing Contact us Oracle Eloqua Orchestrate brilliant campaigns for B2B or considered-purchase audiences with Oracle Eloqua. Easily create and implement simple to sophisticated marketing strategies across all channels to engage buyers using personal, meaningful experiences. Personalize your communications, at scale, to ensure that every customer interaction matters. See what Oracle Eloqua can do for you. View a demo Explore Oracle Eloqua Campaign orchestration Segmentation and targeting Lead management Asset management Sales and marketing alignment Marketing measurement Platform Adaptive campaign orchestration Create dynamic campaigns that will intrigue buyers and intelligently adapt the experience based on a buyer’s real-time activities at every stage of the customer journey. Create campaigns that adapt Respond to unpredictable customer journeys. Eloqua can listen for key activities and adapt the experience or move customers to a different campaign to better match their interests. Deploy campaigns faster Easily create multi-step or simple campaigns in minutes using an intuitive drag and drop interface that spans multiple channels, such as email, display search, web, video and mobile. Simplify campaign management Save time by using Eloqua’s Program Canvas to automate repetitive manual tasks. Simplify and extend your data workflows with program triggers such as changes in lead score or gaining a new contact. Optimize send time Send emails when they are most likely to be opened. Eloqua assesses historical data to determine the optimal time for a contact to receive an email so you can send emails on the preferred day and time for each customer. Marketing Automation 101 (PDF) Five Keys to Successful Automated Marketing (PDF) Go Further with Marketing Automation (PDF) Blog: The Path to CX Excellence for B2B Marketers Read about Oracle's strengths in Gartner's Magic Quadrant for CRM Lead Management 2020 Segment and target with precision Unite behavioral and firmographic data from multiple sources to build, filter and segment audiences so you can precisely target individuals with rich customer profiles based on specific attributes, interests and geography. Scalable segmentation Connect with the right person based on who they are and what they're doing. Your teams will never hit a limit when segmenting customers in Eloqua. Data-driven targeting Assemble segments for targeting using unlimited data from CRMs , web visits, internal systems, and third-party platforms. Add custom objects and filter using implicit or explicit data to deploy relevant personalized experiences. Dynamically update lists Filter Eloqua contacts based on profile, account and activity data, and use CRM and other system data to dynamically update lists. Automate retargeting activities Access real-time streaming data using feeder apps to trigger retargeting messages for a known contact. Based on behavior, move contacts into a more appropriate experience using specific rules within Program Canvas. 5-Minute Audience Targeting Primer (PDF) Blog: Bringing More of Your Data Together Lead management and scoring Automate lead scoring that updates in real-time across multiple campaigns and business lines. Improve sales readiness with quality leads that can be delivered to sales in minutes. Accurate lead scoring Score leads on both customer profile data and activity data to create dynamic non-linear lead scores. Our model allows for real-time adjustments based on the most recent and relevant activity to ensure the highest accuracy. Flexible lead modeling Run sophisticated lead-scoring models concurrently and that scale automatically for as many products or campaigns as you require. Scoring models are easily updated without the help of IT. Do More With Lead Management (PDF) Asset creation and management Design and create compelling emails, landing pages and forms that engage your customers to interact with your brand and efficiently manage content assets across teams and campaigns. Powerful design editors Build beautiful, responsive emails, landing pages and forms without needing to use HTML code or get help from IT or agencies. Reusable content blocks Leverage brand-compliant reusable blocks of content for campaign assets. Blocks of content can be saved, re-assembled and edited to meet the unique needs of multiple internal teams or campaigns saving valuable time and resources. Dynamic content Create dynamic content for emails or landing pages that adapts and personalizes the messaging based on customer preferences, location or other specific information tied to the recipient. Subject line optimization Use historical email open data to measure the success of a subject line based on those previously used and leverage these insights to optimize new subject lines for better open rates. Progressive forms Progressively profile prospects and leads using interactive forms and hidden fields, easily created without the need for code. Improve conversion rates by eliminating the need to ask for more information. Blog: Accelerate Email Creation with Content Blocks Improve sales and marketing alignment Bring marketing and sales closer together through unified buyer and account intelligence. Identify, prioritize, and track high-value opportunities and top-tier accounts across the sales cycle. Eloqua Engage emails Enable your sales team to engage prospects directly with brand-approved email communications using Eloqua’s Engage. Engage can be accessed in either the CRM , within a Microsoft Outlook account, or the mobile app, and communications are tracked in the system. Eloqua Profiler insights Share contacts’ marketing activity, account, and profile data with sales in real time. View scores and profiles to identify sales readiness in a CRM, Microsoft Outlook Add-in, Google Chrome pop-up browser, or our mobile app. Sales Tools extensions View additional third-party information within Profiler to help identify high-potential buyers and drive engagement. Access data from integrations with some of our top partners such as LinkedIn, 6thSense, and other ABM vendors. Native CRM integrations Easily connect and configure your CRM integration with our native CRM apps for Salesforce and Oracle CX Sales. Prioritize and route the most engaged leads in minutes versus hours or days. Blog: ABM best practices Blog: Lead management best practices Measure for success Accurately track and measure business impact with detailed marketing reports and dashboards. Oracle Eloqua provides flexible and powerful out-of-the-box reporting to help you understand exactly how your programs are performing. Marketing operations center Get a holistic view of your Eloqua instance to monitor overall system health all in one place. View all activity and usage metrics including bulk API activity, native CRM activity, email sends, form submissions, page views and more. Campaign analysis dashboard Monitor campaign activity and performance for all campaigns. Compare performance of campaigns and view outbound/inbound activity and response rates. Email analysis dashboard Access a comprehensive overview of the performance of emails sent within a specified time frame. View metrics such as email opens, clickthroughs, form submissions, and more. Account engagement dashboard Visualize the aggregated engagement of accounts and identify those that are highly engaged....